Seeing Right Through
guesstimates
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is a manufacturer of medical X-ray machines seeking to estimate the annual market size for X-ray machines in India. You need to calculate the demand based on the current stock in hospitals and clinics across rural and urban areas, accounting for both replacement and new demand.
Objective
Estimate the annual market demand for medical X-ray machines in India, broken down by replacement and new demand from hospitals and clinics.
Skills this case tests
Structuring the problem
Working the numbers