The Sky's the Limit
guesstimates
India-specific
Set in Delhi, India; the figures and context are India’s.What this case is about
Your client wants to estimate the monthly revenue generated by Tata Sky from its residential subscribers in Delhi. Tata Sky has a market share of 33 percent in this market. You need to estimate the total monthly revenue considering the different income groups in Delhi and their affordability for Tata Sky subscriptions.
Objective
Estimate the total monthly revenue of Tata Sky from its residential subscribers in Delhi by segmenting the market and calculating revenue contribution per segment.
Skills this case tests
Structuring the problem
Working the numbers
Reading the data