Up in Smoke
guesstimates
India-specific
Set in Mumbai, India; the figures and context are India’s.What this case is about
Your client is interested in estimating the annual demand for Gold Flake cigarettes in Mumbai. They want to understand how many Gold Flake cigarettes are consumed in the city each year to inform their production planning. Estimate this demand based on population and smoking habits.
Objective
Estimate the annual demand for Gold Flake cigarettes in Mumbai in terms of the number of cigarettes consumed.
Skills this case tests
Structuring the problem
Working the numbers
Communicating clearly