Getting a Grip
growth strategy
India-specific
Set in India; the figures and context are India’s.What this case is about
Our client is an international power and hand-tools manufacturer that entered India three years ago. Its hand-tools business is not gaining enough market share. Please recommend how the client should address the issue over the next three years.
Objective
Identify why Indian customers are not choosing the client's hand tools and recommend a feasible route to a top-three market-share position within three years.
Skills this case tests
Structuring the problem
Reading the data
Working the numbers
Judgement and recommendation