Concrete Plans
growth strategy
India-specific
Set in Southern and western India; the figures and context are India’s.What this case is about
Your client is a family-owned cement manufacturer that is now run by the next generation of the family. The company is growing at 12 percent while its market is growing at 15 percent, and it is losing market share. What is driving the gap, and what should the company do to restore growth?
Objective
Identify the main barriers to organic volume growth and recommend prioritized actions that improve availability, customer demand, and cost competitiveness.
Skills this case tests
Structuring the problem
Reading the data
Working the numbers
Judgement and recommendation