Summer Stand

growth strategy

What this case is about

Your client is your nephew, who has opened a lemonade cart for the summer. Sales are poor, and he wants your help finding ways to increase revenue. How would you help him?

Objective

Identify promising ways to grow customer traffic and spend per customer, then recommend a practical, testable plan that increases revenue without assuming demand or price response.

Skills this case tests

Structuring the problem
Judgement and recommendation
Reading the data