Summer Stand
growth strategy
What this case is about
Your client is your nephew, who has opened a lemonade cart for the summer. Sales are poor, and he wants your help finding ways to increase revenue. How would you help him?
Objective
Identify promising ways to grow customer traffic and spend per customer, then recommend a practical, testable plan that increases revenue without assuming demand or price response.
Skills this case tests
Structuring the problem
Judgement and recommendation
Reading the data