Cart Before the Horse

Your client is Flipkart. They have requested your advice on their medium-term strategy for the next 3 to 5 years. They want to grow their customer base and improve profitability while competing against Amazon India, their only competitor who holds 45% market share. You need to help them develop a plan to achieve growth and improve profitability simultaneously.

Develop a strategy for Flipkart to achieve growth in market share and improve profitability over the next 3-5 years.