Demand Overload

growth strategy

What this case is about

Your client is a German-based manufacturer of iPhones who faces a huge spike in global demand post COVID which they cannot meet with current capacity. They want to understand what they should do to ensure demand is met as soon as possible. They are considering three options: expand existing plants in Germany, or set up new manufacturing plants in India or Taiwan. Evaluate these options and recommend the best course of action.

Objective

Determine the best manufacturing expansion option for the client to meet demand quickly considering regulatory, financial, and operational factors.

Skills this case tests

Structuring the problem
Working the numbers
Judgement and recommendation