Building Minds
growth strategy
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is an engineering construction company planning to enter the ed-tech industry by offering online courses. They have partnered with engineering colleges to offer credit courses that will be compulsory in those colleges' curricula. The client wants your help to define their value proposition to these colleges and prepare a pitch deck.
Objective
Develop a strong value proposition for the client that addresses the benefits to the partner engineering colleges' key stakeholders.
Skills this case tests
Structuring the problem
Judgement and recommendation
Communicating clearly