Click Here to Grow
growth strategy
What this case is about
Your client is an online software as a service provider specializing in website analysis tools to help companies improve their online business. The client's sales, currently at $110,000 per month, have flattened after previous growth. The CEO wants your help to increase sales beyond this plateau. The company serves two customer segments: small businesses and Fortune 500 companies. You need to analyze the client base, product fit, and give recommendations on how to grow sales further.
Objective
Identify the key reasons for sales flattening and recommend how the client can grow beyond $110,000 monthly revenue.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation