Going Up, Going Down

Your client is an elevator manufacturer who was the dominant player in the European and US markets with a 70 percent market share two years ago. However, a new competitor entered the market offering superior and cheaper elevators and has reduced the client's market share to 50 percent. The client wants strategies to stop further loss of market share and possibly regain it. They are open to organic growth strategies and want your help to devise a competitive response.

Develop a set of strategic recommendations for the client to halt market share erosion, grow revenues, and regain competitive advantage.