Meter Down, Profits Up
growth strategy
India-specific
Set in Delhi, India; the figures and context are India’s.What this case is about
You are a cab driver operating individually in Delhi in the early 2000s. The taxi industry is regulated with metered fares and no ride-hailing apps are available. You work from 10 AM to 6 PM starting at New Delhi Railway Station and own a WagonR cab running on CNG. Your goal is to maximize your profits as quickly as possible. What strategies would you pursue to increase your profits?
Objective
Identify actionable ways to increase profits focusing on revenue growth and operational efficiency within the given constraints.
Skills this case tests
Structuring the problem
Working the numbers