Bitter Pill
growth strategy
What this case is about
Your client is a pharmaceutical company facing stagnant growth for the past six months and they want to improve revenue growth. The company manufactures medical devices and over-the-counter drugs and operates mainly in Russia and India. They want your help to diagnose the causes of stagnant growth and recommend ways to improve it, focusing initially on the Indian market.
Objective
Diagnose causes of stagnant growth and recommend strategies to increase revenue growth in India.
Skills this case tests
Structuring the problem
Working the numbers
Communicating clearly
Judgement and recommendation
Reading the data