Flying Abroad
growth strategy
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is a leading low-cost carrier airline currently operating in India among the top three players. They want to grow by entering international markets for the first time and need a strategy for successful expansion. You should evaluate market opportunities, financial viability, and operational feasibility to recommend how to enter the new markets effectively.
Objective
Develop a comprehensive and profitable international expansion strategy for a low-cost carrier airline entering new markets for the first time.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation