Stuck in the Field
growth strategy
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is a multinational company manufacturing farm equipment, specifically tractors, with operations in India. Despite having a superior product at a similar price point, the client's Indian arm has faced stagnated volume market share growth of 3 to 5 percent over the last decade while competitors are doubling their share. You need to analyze the reasons for this stagnation and recommend strategies to grow the business.
Objective
Diagnose the causes of stagnated market share growth and propose actionable strategies for growth in the Indian farm equipment tractor market.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation