Special Delivery
growth strategy
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is a surface express logistics company that delivers smaller consignments across India. They are not the market leader and want to increase their market share. They ask for your recommendation on growth strategies, particularly focusing on market penetration and improving their presence nationwide.
Objective
Recommend a growth strategy to increase the client's market share by addressing demand and supply side factors, with particular focus on geographic expansion and infrastructure enhancements.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation